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What is SweetSure™?

Xylitol is an important natural sweetener largely found in berries, plums and birch trees. It is also produced in our own bodies. Xylitol is as sweet as sugar and can be used in cooking, cereals, beverages and desserts. Use SweetSure™ at equivalent rates to sugar.

"Sugar is our biggest killer! Consumption has increased from 5 kg per person per year in 1900 to 70 kg per person per year in 2000. Overconsumption of sugar can be linked to every degenerative disease. In fact, research suggests that diabetes is the coming 'plague' with as many as 1 in 3 adults considered pre-diabetic. Sugar is also incredibly addictive so safe substitutes have an important role to play for those with an incurable sweet tooth."


Xylitol is virtually the reverse image of sugar, involving a Glycemic Index of just 7, versus 70 for sugar. It contains 40% less calories and 75% less carbohydrates but, most importantly, it does not exhaust the pancreas via of production of insulin like sugar does.

  • Reduces carbohydrate cravings

  • An important sugar substitute  

  • Free from aspartame

  • Does not support tooth plaque or Candida

  • Freshens breath

  • Features a low Glycemic Index

  • Non-addictive (unlike sugar)


Excessive consumption may have a laxative effect.

Use at equivalent rates to sugar.


What is SweetSure™ extracted from?

Our xylitol is extracted from birch wood.

How can xylitol help my teeth?

The xylitol molecule has 5, rather than 6 carbon atoms, which stop bacteria in the mouth from being able to make use of the sugar. This reduces mouth acidity which causes cavities.

How is xylitol different from other sweeteners?

Xylitol technically isn't a sugar but a 'sugar alcohol'. It is slowly absorbed and does not cause require an immediate insulin response to be metabolised.